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The world of professional sports is constantly evolving, and teams are always looking for new ways to improve their performance and engage with fans. One tool that has emerged in recent years is Matterport, a 3D imaging and mapping software that allows for the creation of immersive, interactive digital twins of physical spaces. Here are a few reasons why sport arenas and professional teams should be using Matterport digital twins:

  1. Enhancing fan experiences: Professional sports teams rely on fan engagement to build a strong following and generate revenue. Matterport digital twins offer a way to give fans an immersive and interactive experience of the team’s home arena. This can include virtual tours, interactive seating charts, and 360-degree views of the stadium or arena. These experiences can help fans feel more connected to the team and increase ticket sales.
  2. Improving team performance: Professional sports teams are always looking for ways to improve their performance on the field or court. Matterport digital twins can be used to create 3D models of the playing surface, allowing coaches and players to study game footage from different angles and improve their strategies. This can give teams a competitive edge and help them achieve better results. Think of angles on a soccer field, football field, or tennis court. You get the idea.
  3. Streamlining facility management: Sport arenas and stadiums are complex environments with many different areas to manage, from concessions to parking. Matterport digital twins can be used to provide detailed maps of each area, making it easier for staff to navigate and manage the facility. This can help reduce wait times, improve crowd flow, and ultimately lead to better fan experiences.

Now that we’ve discussed why sports arenas and professional teams should be using digital twins, let’s dive into how to create them:

  1. Scanning the physical space: The first step in creating a Matterport digital twin is scanning the physical space with a 3D camera. This process typically involves walking through the space while capturing hundreds of photos from different angles. These photos are then stitched together using Matterport’s software to create a 3D model.
  2. Editing and enhancing the digital twin: Once the 3D model is created, it can be edited and enhanced in various ways. For example, labels and annotations can be added to specific areas of the digital twin to provide more information. Interactive elements, such as hotspots and videos, can also be added to make the experience more engaging for users.
  3. Sharing the digital twin: Finally, the Matterport digital twin can be shared with fans via a link or embedded on the team’s website. This allows for easy access and sharing across different platforms and devices.

In conclusion, Matterport digital twins offer a wide range of benefits for sport arenas and professional teams, from enhancing fan experiences to improving team performance and streamlining facility management. Creating a Matterport digital twin involves scanning the physical space, editing and enhancing the 3D model, and sharing it with fans. As technology continues to evolve, it’s likely that digital twins will become an increasingly important tool in the world of professional sports.


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